Product & Marketing Expert · Smart MasterKey
Chief Product & Marketing Officer.
I lead product management and marketing at Smart MasterKey, turning complex ideas into products people actually use. Delivery work for Eesti Energia, Modera, 1Office, Nissan Europe and Jamiroquai.
Hello, I'm Mike
Product, marketing and the web.
I'm Chief Product and Marketing Officer at Smart MasterKey in Tallinn. I turn complex ideas into products people actually use, and I still build websites and produce audio on the side.
Product & marketing
Product strategy, roadmaps and go-to-market for SaaS. Currently, CPO & CMO at Smart MasterKey, building mobile access control.
Web development
WordPress websites, landing pages and online stores that look sharp, load fast and actually sell.
Music studio
My Little but Loud Studio: music production, native English voiceovers and training videos.
Work delivered for
Recommended by 40+ colleagues on LinkedIn
Featured work
Recent projects, start to finish.
Strategy, design, build and launch. Three projects from product companies to a 150-site dealer network.
Live nowPersonal brand · Website
The new mikematon.com
A full rebuild of my own site: new design system, case studies, career pages, studio and blog, all on WordPress.
- New design system across every page
- 11 case studies and 11 career pages
- Studio with product videos and gallery
- SEO groundwork: schema, sitemap, one H1 per page
SaaS · Mobile access control
Smart MasterKey
Product website and investor demo for a mobile access control platform, in 8 languages.
View case study
Automotive · Nordic & Baltic
Nissan Europe
Dealer website platform rolled out to 150+ Nissan dealers across 7 markets.
View case studyOn air · My Studio
Small studio. Big sound.
Alongside product and web work, I run my own music and recording studio. Voiceovers, music production, logo reveals and product videos for brands.
Let's work together
Have a product, site or idea in mind?
Tell me what you're working on and I'll get back to you personally.