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Product & Marketing Expert · Smart MasterKey

Chief Product & Marketing Officer.

I lead product management and marketing at Smart MasterKey, turning complex ideas into products people actually use. Delivery work for Eesti Energia, Modera, 1Office, Nissan Europe and Jamiroquai.

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Product strategyMarketingPartner onboarding

Hello, I'm Mike

Product, marketing and the web.

I'm Chief Product and Marketing Officer at Smart MasterKey in Tallinn. I turn complex ideas into products people actually use, and I still build websites and produce audio on the side.

Get to know me Say hello
01

Product & marketing

Product strategy, roadmaps and go-to-market for SaaS. Currently, CPO & CMO at Smart MasterKey, building mobile access control.

Product strategyGo-to-marketPartnerships
My CV
02

Web development

WordPress websites, landing pages and online stores that look sharp, load fast and actually sell.

WordPressWooCommerceLanding pages
See my work
03

Music studio

My Little but Loud Studio: music production, native English voiceovers and training videos.

ProductionVoiceoverVideo
Step inside

Work delivered for

Eesti EnergiaNissan EuropeModera1OfficeJamiroquaiYolo GroupSmart MasterKey

Recommendations

Trusted by 40+ colleagues.

Managers, teammates and the people I’ve led, in their own words on LinkedIn.

Read them on LinkedIn
I have seen this man transforming a product from zero to hero within 6 months… His mindset and #letsgetthingsdone attitude is contagious which makes him an outstanding leader among others.Romet SaalisteManaged Mike directlyWhat sets Mike apart is his ability to balance innovation with practicality, making him both creative and pragmatic in his work.Mari LeinerCOO, WeblockMike is the kind of leader who transforms both teams and projects with his positive energy and open mindset. He has a rare ability to make everyone feel valued while driving results with clarity and focus.Anna SolankiTalent Acquisition, ABBAfter Mike joined birkleIT there was an immediate and positive shift in one of our in house projects Mike was assigned to. Deadlines were finally met, retention rate went up…Fredi PoobusSolution Architect, birkle ITMike isn’t just a skilled project manager—he’s a strategic thinker, a trusted partner, and someone who elevates everyone around him.Paul BrunoSales Manager, Net Group
Mike creates an outstanding team atmosphere that brings out the best in everyone… He’s consistently brought projects to successful completion without unnecessary overhead or micromanagement.Roman MaltsevSoftware Developer · Reported to MikeI encourage you to learn from Mike. He has the art of co-creating products and managing projects across technical and business stakeholders.Juri LuninEngineeringMike is pure creative energy. Working with him is a chance to see ideas come alive and learn from someone who truly knows his craft… He’s the real deal.Anna-Maria AasoGraphic designMike is a true “people’s person,” with an innate ability to connect with and motivate his team.Anne-Mai LõppIT Business AnalystWorking with Mike is fun. He is always in a good mood and carries the team with him… He turned an abandoned bench project around and made everyone on the team proud again.Tim LoewelWorked on the same team

Featured work

Recent projects, start to finish.

Strategy, design, build and launch. Three projects from product companies to a 150-site dealer network.

See all work Start a project
The new mikematon.com home pageLive now

Personal brand · Website

The new mikematon.com

A full rebuild of my own site: new design system, case studies, career pages, studio and blog, all on WordPress.

11case studies11career pages8articles
  • New design system across every page
  • 11 case studies and 11 career pages
  • Studio with product videos and gallery
  • SEO groundwork: schema, sitemap, one H1 per page
View case study
Smart MasterKey website hero

SaaS · Mobile access control

Smart MasterKey

Product website and investor demo for a mobile access control platform, in 8 languages.

View case study
Nissan Finland website

Automotive · Nordic & Baltic

Nissan Europe

Dealer website platform rolled out to 150+ Nissan dealers across 7 markets.

View case study

On air · My Studio

Small studio. Big sound.

Alongside product and web work, I run my own music and recording studio. Voiceovers, music production, logo reveals and product videos for brands.

Step inside the studio Book a session
25+productions12logo reveals10+brands
The control roomThe control roomIn the vocal boothIn the vocal boothFilming on locationFilming on locationRecording a voiceoverRecording a voiceoverTracking a sessionTracking a sessionLights and camera in the showroomLights and camera in the showroomMicrophone and monitorsMicrophone and monitorsLighting the setLighting the setCar showroom productionCar showroom production
Mix position at nightMix position at nightStudio guestStudio guestVoice processing chainVoice processing chainShowroom shoot set-upShowroom shoot set-upGreen-screen studioGreen-screen studioBooth sessionBooth sessionCamera monitor on setCamera monitor on setGuitar and vocal sessionGuitar and vocal sessionOn cameraOn camera

Now · October 2026

What I am working on.

A short update on where my time goes this month, across product, marketing, the web and the studio.

Product & marketingLeading product and marketing at Smart MasterKey as CPO & CMO, turning smartphones into secure keys for buildings.InspectITAs CEO and co-founder, growing InspectIT across 14 industries with AI that assists the inspector.Web developmentJust relaunched mikematon.com with 11 case studies, new studio pages and in-depth guides on web design.StudioProducing product videos and voiceovers, including German-language versions for EdTech clients.

Let's work together

Have a product, site or idea in mind?

Tell me what you're working on and I'll get back to you personally.

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