Automated AI Tools
AI tools I have built to run sales and my day.
These are real tools that I built and use every day. Together they find leads, reach out to them, follow up, keep the whole team in the picture and plan my working day. Each one has its own case study.
- Gmail
- HubSpot
- Pipedrive
- Human approves every message
- Find
- Connect
- Intro
- Follow up
- Meeting
Case studies
Five tools, one connected system.
AI Sales Pipeline
How AI finds the right people, connects with them on LinkedIn, sends a warm introduction and follows up until they reply.
820 leads in the mock-upRead the case study 02Inspect itInspect it AI Pipeline
The pipeline that tracks every angel investor and sales lead for Inspect it, from first search to signed.
205 accepted requestsRead the case study 03Smart MasterKeySmart MasterKey AI Pipeline
The angel investor and sales lead pipeline for Smart MasterKey, with every deal and its next step in one view.
640 sales leads in the mock-upRead the case study 04TemplatesAI Outreach Templates
A library of outreach templates in many languages, so replies and follow-ups go out quickly in the right voice.
6 languagesRead the case study 05Daily briefThe AI Daybook
My whole working day on one page, built every weekday morning from calendar, email, Slack, Jira and my pipelines.
07:47 ready every weekdayRead the case studyIn depth
AI tools built around how people actually work.
These are not demos made for a slide deck. Each one runs inside a real business, and every one keeps a human in the loop.
- 1
AI sales pipeline
Finds leads and follows them up.
- 2
AI outreach templates
Personal messages in many languages.
- 3
AI Daybook
The whole day planned on one page.
- 4
You approve
The AI prepares, and you make the decisions.
These AI tools are not demos made for a slide deck. Each one runs inside a real business: an AI sales pipeline that finds and follows up leads, a set of AI outreach templates written in many languages, and an AI daybook that turns a busy day into one clear page. Every tool keeps a person in control, so nothing is sent or changed without approval.
Why AI tools need a human in the loop
The most useful AI tools do the repetitive work and leave the decisions to you. In every case study here the AI searches, drafts and prepares, then waits in an approval queue. You keep the judgement, and you save the hours that normally disappear into admin. That is the difference between automation that people trust and automation that people switch off.
AI tools connected to the apps you already use
The pipelines connect to LinkedIn, Gmail and HubSpot, so there is no new system to learn. The AI works inside your existing sales stack and writes its results back to it. The agents are built with Claude, which is good at writing in a natural voice and at following the rules you set for each message.
Which of these AI tools is right for you?
If your team sells, start with the AI sales pipeline. If you write the same messages again and again, look at the AI outreach templates. If your day is scattered across inboxes and calendars, the AI Daybook is the place to begin. Not sure? Tell me how your day works and I will point you to the right one.
What you can expect from these case studies
Each case study uses illustrative numbers in a clearly labelled mock-up view, because real customer data stays private and customer names are always masked. You can click through every tab, watch the guided tour and see how each step works, from the first search to the booked meeting.
Built by someone who uses them every day
I am Mike Maton, CPO and CMO at Smart MasterKey. I built these AI tools to run my own sales and my own diary first, and only then showed them to others. That is why they focus on results you can check rather than on buzzwords.
Start with one of these AI tools
You do not need to adopt everything at once. Pick the single task that costs your team the most time, such as chasing leads or planning the day, and automate that first. The case studies above show how each AI tool is set up, so you know what to expect before you start.
Frequently asked questions
What are AI tools for business?
AI tools for business are applications that take over repetitive work such as finding leads, writing first drafts or planning the day, while a person keeps control of the final decision. The AI tools on this page are working examples from a real company.
Are these AI tools safe to use with customer data?
In these case studies customer names are masked and every message needs approval. For your own AI tools, we agree up front what the AI may read, what it may write and what always needs a human check.
Which of these AI tools should I start with?
Start where your team loses the most time. If that is selling, try the AI sales pipeline. If it is writing the same messages, try the AI outreach templates. If it is organising the day, try the AI Daybook.
Can you build custom AI tools for my team?
Yes. I design and build AI tools around real workflows, starting with one task and growing from there. Get in touch and describe the work you would like to hand over.
Work with me
Want tools like these for your team?
I will map how your team works today and build the automations around it.